It's About Validation

Something about this strikes me as the shape of things to come.

Wired News: Home-Brew IPod Ad Opens Eyes

First, this self-made ad is very good. Now take a moment and think of a world where virtually anyone can make an advertisement for their favorite products. Why would people do that? Because convincing someone else to buy what you have (or want) is validation of your desires.

And I think it goes to the heart of a fundamental assertion I made nearly 10 years ago when I tried my hand at starting and running a business. "People want to be right more than they want to be rich or recognized."

The web is a medium of personality. What is interesting is opinion and individuality. That's why blogs are taking off. And in them some of us will talk about the things we buy and how much we love or hate them. Smart businesses will ride the wave. Others will attack and fight this, which will be ultimately self defeating.