Let's Go Out To The Lobby

Hedwig, the wise old owl, sends this New Yorker Article to my attention:

The New Yorker: The Critics: A Critic At Large: "And what is the main cinematic experience? The tickets, including the surcharge for ordering online, cost about the same as the monthly cable bill. A medium popcorn is five dollars; the smallest bottled water is three. The show begins with twenty minutes of commercials, spots promoting the theatre chain, and previews for movies coming out next Memorial Day, sometimes a year from next Memorial Day. The feature includes any combination of the following: wizards; slinky women of few words; men of few words who can expertly drive anything, spectacularly wreck anything, and leap safely from the top of anything; characters from comic books, sixth-grade world-history textbooks, or “Bulfinch’s Mythology”; explosions; phenomena unknown to science; a computer whiz with attitude; a brand-name soft drink, running shoe, or candy bar; an incarnation of pure evil; more explosions; and the voice of Robin Williams. The movie feels about twenty minutes too long; the reviews are mixed; nobody really loves it; and it grosses several hundred million dollars.
"

Ah, the movies!

One fun fact this article points out is the drop in movie attendance. In 1946 one hundred million people attended the movies EVERY WEEK. Out of a total population of on hundred forty-one million. Today that's down to twenty-five million weekly attendance out of a population of nearly three hundred million. Interesting, but not the whole story. In 1946 the movies were the only forum of mass entertainment. TV wasn't available. An inexpensive afternoon or evening at the movies provided a whole range of news and entertainment. And least we forget, these were massive, single screen theaters, not the pocket theaters we're packed into today. Newsreels, cartoons, short subjects, and double features. Now that sounds like fun.

But today we have TV, we have cable with movies on demand. We have DVDs. The movie industry isn't in any danger of perishing. It's simply changing.

And the big secret that the Hollywood big wigs don't know and can't understand: there are untold billions of dollars available to them if they'd only put their entire movie libraries online.

Imagine this: for a small, reasonable monthly fee, let's say $19.95, you could watch any movie ever made.

I have to stop there - the idea is staggering to me. Of course you'd pay that. Everyone would pay that. Christ.

Or let's make it more interesting - no monthly fee, but a charge of ninety-nine cents per movie. They'd be making money on movies that haven't made money in a hundred years. And if the price is low enough, who would bother to pirate? The quality would be guaranteed. You want to talk about a golden age of Hollywood, open the floodgates.