A Modest Proposal: The Media License

I've been kicking around a proposal for years. Unfortunately, I'm only a voice in the wilderness with no one in a position to make it happen listen to me.

This blog post at Home Theater Watch reminded me of it: Home Theater Watch: DVD producers lament shortened windows

Here's what I recommend that will put untold riches in the studio's hands while treating the consumer fairly AND taking into account changing technology. The media license.

Here's how it would work: I go to a movie and pay not just for a ticket, but to license the content - it's no longer an anonymous transaction, but an agreement. I could, like the blog suggests, buy the DVD on in the lobby on the way out, but in my scenerio, I already have a license to the content, so I'd only need to pay a small media charge for the DVD.

If new editions or new formats come out, I could pay the media charge and get them as well. I could not, however, resell my discs. I could show them in my home to friends as much as I want, but not lend them out. On the other hand, if the DVD format goes to HD-DVD and then to totally online, I wouldn't have to repurchase the content again and again.